Do you make any of these 6 retail fit-out mistakes?

They can negatively impact the way customers interact with your products and hurt your brand image as a result.

1. Inadequate Lighting - Lighting emphasizes a product's look and feel. It influences how we feel in a space, how we think about a product, and, ultimately, our purchasing decision.

   According to research, well-designed lighting influences cognitive purchase behavior and encourages customers to stay longer.

   LEDs embedded in architectural elements make products sparkle and open up new lighting possibilities.

   Cool white lights make a room appear larger. Warmer lighting can make a customer feel safer and encourage them to stay longer.

   Bottomline? Shop owners must concentrate on lighting that encourages customers to spend more time and money in their store.

2. Prioritizing Sales Over Customer Satisfaction - Most store owners associate customer satisfaction with guiding towards the best purchasing decision.

   However, paying attention to the store's layout is equally important.

   Shelves crammed with goods and jostling for space with one another give the impression that the space is cramped, untidy, and uninviting.

   Well-organized and adequately stocked shelves provide customers with a sense of calm and allow them to quickly locate products.

3. Inflexible Shop Design - If you’re in the retail business, you’ll most likely have had to scrap a few products or an entire range of goods to accommodate popular, fast-moving items.

   The trick to doing this without stress is to have a store fit-out that’s flexible and can be rearranged quickly.

   For example, custom-built and interchangeable counters and display fittings, as well as shelving and racking solutions that are easy to install and shift.

4. Neglecting the Point of Sale - Your sales counter is (or should be) one of the most important features of your store’s fit-out.

   A sufficiently large, clean, and slick looking counter speeds up transactions and offers a superior customer experience.

   Luxury materials like marble, glass, or Nordic wood offer a natural yet contemporary vibe.

5. Ignoring the Store’s Exterior - Your store’s exterior is the first point of contact for your customers. Customized signage and branding displays set your store apart from the competition.
6. Disorderly Store Layout - Ever been to a store that’s always crowded and buzzing? Some people might attribute it to good fortune.

   But a closer look would probably reveal cleverly designed fit-outs, well stocked shelves, well-designed walkways and adequate spaces for people to stand and greet each other.

   A store design that is optimized for traffic flow and keeps customers moving and interested is more likely to generate sales than one that is not.

Looking to enhance your in-store customer experience? Call or whatsapp us on +971559522603 +971557768782.